1. Freakonomics was the gateway for me. The off kilter thought process, long range data evaluation and the deep-dive in to cause and effect thinking clicked.
2. Supercrunchers hammered it home. A/B testing. The power of large numbers. Data is good.
3. Nudge was a nice next step. Opt in or out of your retirement contribution? How much energy is my neighbor using? Wow, I should cut back.
You know the story of the ice bath and kidney snatcher? Why do you remember it?